{"id":19158,"date":"2024-02-14T16:53:32","date_gmt":"2024-02-14T22:53:32","guid":{"rendered":"https:\/\/conexionnacional.mx\/?p=19158"},"modified":"2024-02-14T16:53:33","modified_gmt":"2024-02-14T22:53:33","slug":"cofece-pide-eliminar-planes-con-streaming-de-amazon-y-mercado-libre","status":"publish","type":"post","link":"https:\/\/conexionnacional.mx\/index.php\/2024\/02\/14\/cofece-pide-eliminar-planes-con-streaming-de-amazon-y-mercado-libre\/","title":{"rendered":"Cofece pide eliminar planes con streaming de Amazon y Mercado Libre"},"content":{"rendered":"\n<p><strong>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) acus\u00f3 a Amazon y Mercado Libre de concentrar 85 de cada 100 ventas y transacciones en el mercado de compraventa por plataformas de internet. Por ello se\u00f1al\u00f3 que ambas empresas tienen tres meses para presentar acciones y seis meses para desaparecer totalmente el servicio de streaming y videos en vivo, en paquete con descuentos para enviar mercanc\u00edas.<\/strong><\/p>\n\n\n\n<p>Se trata de &#8220;una estrategia artificial que atrae y retiene a los compradores y a la vez que reduce que los compradores y vendedores&nbsp;<strong>usen marketplace alternativos<\/strong>&#8220;, indic\u00f3 al dar a conocer el resultado de una investigaci\u00f3n que hizo del mercado de comercio electr\u00f3nico minorista.<\/p>\n\n\n\n<p>Tambi\u00e9n se les proh\u00edbe promocionar servicios de streaming, videos en vivo y cualquier otro servicio no relacionado al marketplace en los pr\u00f3ximos seis meses,&nbsp;<strong>pues esto genera una barrera de entrada a posibles competidores y tiene repercusiones en el mercado relevante de vendedores.<\/strong>&nbsp;La autoridad antimonopolios les orden\u00f3 desasociar las membres\u00edas o programas de lealtad, los servicios de videos en vivo y todos los servicios que puedan ofrecerse como juegos y m\u00fasica.<\/p>\n\n\n\n<p>Les pidi\u00f3 &#8220;crear en los portales de las empresas una secci\u00f3n en la que se informe a los vendedores la totalidad de variables y ponderadores&nbsp;<strong>que toma en consideraci\u00f3n el algoritmo de gesti\u00f3n de ofertas<\/strong>&nbsp;para elegir la oferta destacada, aportando transparencia y certeza&#8221;.<\/p>\n\n\n\n<p><strong>Adem\u00e1s de &#8220;modificar los criterios del algoritmo de gesti\u00f3n de ofertas para que no se considere como una variable la contrataci\u00f3n de las soluciones log\u00edsticas con un agente econ\u00f3mico espec\u00edfico&#8221; y hacer transparentes los servicios de log\u00edstica para entrega de productos, para lo que tendr\u00e1n tres meses.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) acus\u00f3 a Amazon y Mercado Libre de concentrar 85 de cada 100 ventas y transacciones en el mercado de compraventa por plataformas de internet. Por ello se\u00f1al\u00f3 que ambas empresas tienen tres meses para presentar acciones y seis meses para desaparecer totalmente el servicio de streaming y videos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"googlesitekit_rrm_CAowytPeCw:productID":"","footnotes":""},"categories":[3],"tags":[6282,6892],"class_list":["post-19158","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-nacional","tag-amazon","tag-cofece","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cofece pide eliminar planes con streaming de Amazon y Mercado Libre |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conexionnacional.mx\/index.php\/2024\/02\/14\/cofece-pide-eliminar-planes-con-streaming-de-amazon-y-mercado-libre\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cofece pide eliminar planes con streaming de Amazon y Mercado Libre |\" \/>\n<meta property=\"og:description\" content=\"La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) acus\u00f3 a Amazon y Mercado Libre de concentrar 85 de cada 100 ventas y transacciones en el mercado de compraventa por plataformas de internet. 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